Living and working in a rural hamlet called La Gabarra, young community journalist Jorge Méndez, known as “Yeiko the leader,” had 650,000 followers on Facebook. Because his home region along the Venezuelan border had such a negative public image due to years of armed violence, Jorge started the page "La Gabarra con una imagen diferente," with content that was positive and favorable to the region.
In a country dangerous for social leaders and journalists, Jorge Méndez sadly became another victim. On the morning of June 27, Jorge was traveling along a road in a rural zone of Tibú, Norte de Santander Department. Local residents later found his car abandoned and alerted the police. They began a search and found his body with multiple bullet wounds and signs of torture.
After learning of his assassination, a social leader from La Gabarra commented: “He was a young dreamer, a young man who wanted to show a different image of La Gabarra, show its resilience, show the beautiful things, its people, its landscapes, its nature, he sought to remove that stigmatization of La Gabarra, which for many years [from] the outside looked like that image of violence that has plagued it for years…”
Jorge Méndez, ¡presente!