Unit, a new tech startup, is looking to bolster private-sector unionization rates by focusing on small workplaces that do not normally get the attention of large labor groups across the US. The company, launched in December 2020, offers individual groups looking to organize software tools, a web app, and dedicated staff who act as labor advisers to better help clients navigate unionization efforts. To begin with, individuals can invite their coworkers onto the platform. Once enough interest in unionizing builds up, Unit assigns a full-time adviser to the drive. "We have a mission to support the rights of workers to organize and improve their places of work," Unit founder Jaimie Earl White said. "Mission-wise, that is very aligned with the traditional labor movement and what people have been trying to do for centuries."
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