Fairtrade America – part of Fairtrade International, the world’s most recognized label for social justice and sustainability – has announced the results of a decade-long study that found farmers who are part of Fairtrade certified Producer Organizations experience better economic resilience, social wellbeing, environmental sustainability and governance of their cooperatives than farmers not in Fairtrade certified organizations, particularly in times of global crisis.
The Assessing the Impact of Fairtrade on Poverty Reduction and Economic Resilience through Rural Development study, implemented by Mainlevel Consulting, reveals that Fairtrade Standards, Fairtrade pricing and producer support programs positively impact certified farmers and their communities. While the findings outline encouraging evidence of Fairtrade’s benefits, the study also presents the grim reality that farmers’ gains – especially in regards to incomes and farm investments – have been undercut in recent years due to the challenges of COVID-19, climate change, and increasing costs of production. “In times of crisis, it becomes evident that Fairtrade enhances farmers’ economic resilience and supports them in continuing their profession,” said Tatjana Mauthofer, researcher at Mainlevel Consulting and co-author of the study.